HOW magazine has done an amazing job to reach out to us “Innies” – that is, those creative -that have chosen to step into the belly of the beast in order to work from the inside, out. Their efforts with the In-HOWse conference, annual awards, and blog help to unite this growing design population.
So when my friend Andy Epstein, who I met years back an In-HOWse conference, offered up the opportunity to feature my team and our work on the In-HOWse blog, we jumped on it!
I was pleasantly surprise not only by Andy’s kind words, but by the many kind notes from friends at other brands and from those I don’t know.
Dell’s secret to branding success is simple – the internal team didn’t just execute and walk away, they were, and continue to be, engaged in the brand with internal clients and outside agencies at every level and in all media. Having met the team, this comes as no surprise. Part agency, part design firm and all savvy – the Global Brand Creative (GBC) team sets the bar high and takes great pride in their work. Most importantly, they value strategy and consistently apply it to their assignments.
-Andy Epstein, Author The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer
The post has even led to us make connections with design teams at other brands, one of which we hosted for an all-day sharing session at our HQ in Round Rock, TX.
Thanks again to Andy and to HOW Magazine for the post and the support.